What is an RSS feed you ask, well, it is a listing of a Web site’s content that is updated whenever new content is published to the site. The acronym “RSS” stands for “Really Simple Syndication” or “Rich Site Summary”. Programs referred to as RSS readers, download the RSS feed and present it to you in your news reader as a list of headlines and excerpts. Each headline will have a link back to the Web site it comes from, allowing you to read the entire story.RSS feed is the most appreciated method for contributing towards the development and knowledge of website owners. A website can be easily updated. The frustrating problem we all experience, which is getting web traffic to any given website has been solved.Unfortunately, the majority of Internet users still do not know what an RSS feed is, which is really to bad because a newsfeed can speed up your web usage considerably, it can provide more information to you, and make your life easier in the process. RSS news feeds are simple to use and it most cases are easier to use than a web browser.Properly optimized, these feeds are able to promote keyword based ranking of the website that the articles or blogs are focused on. Choose any of the reputable SEO companies that offer article marketing services to boost the number of subscribers to your articles which are aimed at promoting your website. Article or blog readers and other media aggregators refer directly to the RSS feed to display their content.RSS feed readers or aggregators as they are sometimes referred to, are small software programs that collect and organize feed content and provides simple ways to read the information. It allows you to scan headlines from a number of news sources, often for free. One good source would be Wikipedia. By subscribing to the feed, you will automatically receive the latest content to your feed reader software, and you will be able to see what is new at just a glance,without even visiting the source website. The RSS feed link can be used to receive alerts via your preferred news reader such as Bloglines or Google.Having an RSS feed gives you the benefits of allowing you to get listed in hundreds of RSS-specific directories. This leads to higher search engine rankings and more traffic from readers.Creating them for Internet marketing is made very simple now a days. Even people who are not computer savvy can create them. The applications that were created for RSS creation are the ones that make it easy for everyday computer users to develop an RSS feed. Reading an RSS feed is like listening to the radio. The station sends out the signals and we listen to the songs,you send out the content and the user reads the content through ‘newsreader’. Now days, RSS even comes built in the browser and can also be used with iGoogle and MyYahoo page. One important thing to keep in mind though, Java is not recommended to describe the RSS feed process and will not improve web page rankings because Google web crawlers leave out the Java portion.By itself, an RSS feed is nothing more than text surrounded by computer code. But when combined with an RSS news reader or similar software, it then becomes a powerful tool. RSS software regularly pulls headlines from news sites and presents them within e-mail software. Think of it as a news alert, it actively polls a website to see if anything new has been added. It typically runs as a taskbar icon on your desktop. Every time a new article is added, the RSS feed will update your site. Your readers will then see the new article due to an auto alert which shows up on your desktop. You can choose to click on it, see a brief description of the new article, or if you prefer, can read the entire article.RSS newsfeeds are all the buzz today. They has become very handy on your desktop or in your Yahoo pages. The idea is to give a tease of the content to the reader, causing him to click the link to follow through to your site. The ultimate goal for creating them is to lure more traffic to your web site. If you find a site online which has one,subscribe to it by clicking on the little icon. You may have to follow a few simple directions, but your new feed should be automatically added to your Outlook RSS folder.