Creating an RSS Feed

The web is a complex and ever-changing environment. Because of this, it is necessary to constantly be on the look out for new and better ways to market your website. Currently, fresh content is the best way to attract search engines to your site. Having up-to-date information will keep the search engines coming back to your site looking for more. Because of the search engine’s attraction to new content, your updated site will be rewarded with higher placement in search results. Exactly how fresh should your content be? Consider updating your content several times per week – if not every other day, then twice weekly.One popular trend to providing fresh content to a wide audience is the use of an RSS Feed.RSS Feeds. What are they?There are several beliefs as to what “RSS” stands for, but the most commonly adopted meaning is “Really Simple Syndication”. This term is quite appropriate, in fact, because of the ease of creating an RSS feed for broad distribution of your content. One example of effectively using an RSS feed is to create custom-written articles for your website. Put your articles on their own page ([http://www.YOURDOMAIN.com/articles/article1.htm]).After you create your RSS Feed, your subscribers will be able to link to a specially created web address to access your feed. Subscribers to your feed will paste a code on their own website which will display the headline and a few words (a description) of your article. The headline will act as a link back to your article (on your website). This is a direct benefit to you, both building in-bound links to your domain and pointing search engines to your website for fresh content.Making an RSS FeedRSS Feeds use a language similar to HTML called XML. You must be careful when using XML, not closing tags or failing to validate the code can cause problems. The RSS Feed includes information about your feed (Title of your article, short description, and a link back to your original article). Your audience will see this information instantly as you update your content. Think of the potential – thousands of websites displaying YOUR content to their visitors, and each of those visitors having the ability to get to your website with one click.To create your RSS feed, simply copy the following code into your favorite text editor and edit a few fields. As you can see, the first part of the code (below the RSS version), is used to identify information about your website and company. The second half, beginning at , is used to identify information about your article.YOUR TITLE HEREYOUR URL HERE
YOUR DESCRIPTION HEREen-usYOUR ARTICLE TITLE HEREYOUR ARTICLE URL HERE
YOUR ARTICLE DESCRIPTION HEREChange YOUR TITLE HERE with the title of your RSS Feed. This can be anything; I would suggest using your brand, for example “Jacob Madison Marketing Solutions”. Then, replace YOUR URL HERE with your main URL, for example, “http://www.jacobmadison.com”. Once you have done this, replace YOUR DESCRIPTION HERE with the name of your feed. One example would be, “Internet marketing solutions”.Finally, replace YOUR ARTICLE TITLE HERE with your article title, YOUR ARTICLE URL HERE with the web location of your new article, and YOUR ARTICLE DESCRIPTION HERE with a quick summary of your content.Save this file to your domain, for example, http://www.YOURDOMAIN.com/rss/rss-feed.xmlTo keep your readers from being overwhelmed, I recommend keeping the number of articles to the 5 most recently published.You have now created an RSS Feed that is ready for syndication.Syndicating Your RSS FeedBy advertising your RSS Feed, you will immediately boost the web traffic to your website. Syndication of your RSS Feed will allow others to easily add your feed to their website – increasing your exposure quickly. There are a few ways to syndicate your feed.One way is to submit your RSS feed URL to various RSS aggregators and news readers. This will allow them to check your RSS feed for updates. Popular aggregators are:- Daypop.com- Feedster.com- Postami.com- Syndic8.com- Userland.comAnother option is to place an XML button on your home page. This little orange button has quickly caught on and is appearing everywhere, indicating that an RSS feed is available from that website. To get this on your site, copy the XML image and paste it on your homepage, linking it to your RSS page. Your code should look like this:[http://www.YOURSITEHERE.com/rss/rss-feed.xml]
Keeping up on your RSS FeedBe sure to maintain your RSS Feed, failing to update it regularly will cause search engines to loose interest, counteracting all of your hard work. Also, be sure to link each article back to your website to increase traffic to your website.Utilizing RSS Feeds is a great way to improve your search engine rankings. As your audience expands, you will be naturally building incoming links to your website. RSS Feeds are a new approach to internet marketing, once you set them up, however, it takes very little time to see the traffic to your website increase.

Want More Traffic To Your Website, Heard of RSS Feeds?

What is an RSS feed you ask, well, it is a listing of a Web site’s content that is updated whenever new content is published to the site. The acronym “RSS” stands for “Really Simple Syndication” or “Rich Site Summary”. Programs referred to as RSS readers, download the RSS feed and present it to you in your news reader as a list of headlines and excerpts. Each headline will have a link back to the Web site it comes from, allowing you to read the entire story.RSS feed is the most appreciated method for contributing towards the development and knowledge of website owners. A website can be easily updated. The frustrating problem we all experience, which is getting web traffic to any given website has been solved.Unfortunately, the majority of Internet users still do not know what an RSS feed is, which is really to bad because a newsfeed can speed up your web usage considerably, it can provide more information to you, and make your life easier in the process. RSS news feeds are simple to use and it most cases are easier to use than a web browser.Properly optimized, these feeds are able to promote keyword based ranking of the website that the articles or blogs are focused on. Choose any of the reputable SEO companies that offer article marketing services to boost the number of subscribers to your articles which are aimed at promoting your website. Article or blog readers and other media aggregators refer directly to the RSS feed to display their content.RSS feed readers or aggregators as they are sometimes referred to, are small software programs that collect and organize feed content and provides simple ways to read the information. It allows you to scan headlines from a number of news sources, often for free. One good source would be Wikipedia. By subscribing to the feed, you will automatically receive the latest content to your feed reader software, and you will be able to see what is new at just a glance,without even visiting the source website. The RSS feed link can be used to receive alerts via your preferred news reader such as Bloglines or Google.Having an RSS feed gives you the benefits of allowing you to get listed in hundreds of RSS-specific directories. This leads to higher search engine rankings and more traffic from readers.Creating them for Internet marketing is made very simple now a days. Even people who are not computer savvy can create them. The applications that were created for RSS creation are the ones that make it easy for everyday computer users to develop an RSS feed. Reading an RSS feed is like listening to the radio. The station sends out the signals and we listen to the songs,you send out the content and the user reads the content through ‘newsreader’. Now days, RSS even comes built in the browser and can also be used with iGoogle and MyYahoo page. One important thing to keep in mind though, Java is not recommended to describe the RSS feed process and will not improve web page rankings because Google web crawlers leave out the Java portion.By itself, an RSS feed is nothing more than text surrounded by computer code. But when combined with an RSS news reader or similar software, it then becomes a powerful tool. RSS software regularly pulls headlines from news sites and presents them within e-mail software. Think of it as a news alert, it actively polls a website to see if anything new has been added. It typically runs as a taskbar icon on your desktop. Every time a new article is added, the RSS feed will update your site. Your readers will then see the new article due to an auto alert which shows up on your desktop. You can choose to click on it, see a brief description of the new article, or if you prefer, can read the entire article.RSS newsfeeds are all the buzz today. They has become very handy on your desktop or in your Yahoo pages. The idea is to give a tease of the content to the reader, causing him to click the link to follow through to your site. The ultimate goal for creating them is to lure more traffic to your web site. If you find a site online which has one,subscribe to it by clicking on the little icon. You may have to follow a few simple directions, but your new feed should be automatically added to your Outlook RSS folder.